Just a few words about iOS7!

ios7

Dear people,

I just wanted to say a few words about iOS 7, as those things have been in my head for quite some time and I still didn’t find the time to mention anything. I will be super short and concise. 1 thing I hate about it and 1 thing I love about it. Just to make sure you guys know, I am not an Apple fan. I don’t own any of their products, not that I wouldn’t if I could afford it.

You should watch the official vids. Best way would be to do it after you read the negative and before the positive, but that is your own choice. You can do it in any way you want! Enjoy!

1. The negative

The thing is, this is the first time we can clearly see that good ol’ Steve is gone. And no, its not because of the design, its a more strategic thing. I am not sure if he would have actually loved this design or not but this is not the point. The point here is that Apple are now going against what they have always been best at, against their true identity of being the Rebel. Following this archetype is what made Apple who they are(think of the first rebels) and gave them the power to go against what everybody else was doing and it worked quite well. And now? Now they are responding to trends, fighting to keep their shares, while companies like Samsung growing like shrooms. I think we all love the flat designs and the translucency, but was it the right choice for them?

2. The positive

They actually nailed it! This is the first thing I thought to myself after I saw the introduction video. I have embedded it below, so if you haven’t seen it yet, you can do so for yourselves and see what I mean. And the reason for that is that they took their response to trends to the next level. Because “going flat” was not enough they actually integrated parallax into their os. AND THIS MY DEAR SIRS AND MADAMS, is what will make the biggest difference. It just feels so much more real and in the mean time out of space. It feels so new, yet so known to us.

Anyways, this post is becoming too long. Lets just wait until the official release and see what happens. I bet its gonna be awesome! Until then you can watch the vids or even get the beta(https://developer.apple.com/ios7/).

Peace out,

Nikolay

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