Why Do You Need Instagram for Your Business?
As a business owner, the first question that you might ask is why your business should have any social media accounts? Well, we live in a digital era, and social media are a good start on showing what your business is all about and also for getting new clients. According to Statista, a German online marketing statistics portal, the amount of social media users worldwide has been constantly growing. Likewise, in the year 2010 there were 0.97 billion people were using social media, in 2018 already 2.62 billion people were there, and 3.02 billion are expected to become social media users by 2021.
Why should you focus on Instagram? This social media platform has the highest number of monthly users among all the other social media platforms, and that is – just think of it – 1 billion of monthly active users. More than 500 million of instagrammers are active every day. There are 42 billion likes pressed daily! 60 % of users log into their Instagram accounts at least once a day while 38 % of users check their accounts a few times a day.
That is a lot of statistics for you, and now we are expecting your next question: Why use Instagram for business? Twitter gives you a variety of message sharing opportunities (but who uses Twitter in the 21st century, except for our lovely politicians 😉 ?). Having a Facebook page for your business gives your reader some brief information about your location, team, your news, products and services. LinkedIn is a good platform for B2B, but, again, it is created initially for professionals. And here is time for Instagram to shine: users of all demographic groups, backgrounds and interests create a unique audience for any type of business you have. It makes no difference if you have a small bakery in rural Germany, a nice coffeeshop in Amsterdam or a new laundromat in New York. Instagram gives your business opportunities for telling a story about your business and making people interested in visiting you or just in trying your service or product.
In this article we are going to share with you a list of top advantages of Instagram account for your business, so get a cup of coffee, a notepad and a pen! 😉
Storytelling is a very popular option of Instagram. According to some statistical data from MediaKit, 400 million stories are uploaded every day. 30% of them come from business accounts.
Let us think how consumers make their purchase decisions? When we think of Instagram, most consumers do them visually. A storytelling option gives you as a business owner, a unique opportunity to show your potential clients something special about your business and company. If your stories have unique content, let us say, if they are funny, informing, colourful or entertaining, your visitors’ interest to your business will grow. If the audience likes your stories, you will get reposts and your account will grow. The good side is that your story is there just for 24 hours. You can save some popular stories, according to definite categories. Later on, new visitors will be able to see your stories from the past, and that will help you create an impression on Instagram account visitors about your business.
Another good thing about storytelling is an ability to get to know what your customers/visitors think about your stories. You will see feedback that may be unique and unexpected, in both a good and a bad way.
5. Call To Action
This can be a logical conclusion of the precious points but Instagram is a unique platform, that gives you a chance to create call to action directly on your page. You can create promo codes and make your customers not just engaged but also make them buy your product or service. An option of putting a link in bio can help you in several ways like drawing attention to a product launch, link to your most important products, offer a free sample of your product or send people to a landing page. Get to know more information on pros and cons of landing pages here.
6. Analytical Data To Work With
Instagram business account gives you an option to learn more about your audience. Their age, cities and countries and gender. What is more important is the peak days and hours of activity of your audience. Using this information, you can not just know what to post and for whom but you can even change existing products or services or add some new services or products. The option is free and is just amazing.
Instagram has a bunch of options for making your sales grow, be one step ahead of your competitors, find out interesting and creative ideas and use them in different ways. Instagram gives you a lot of opportunities to grow and develop a bunch of various and valuable skills, and that is the coolest thing.
1. Statista, the Statistics Portal. A graph: Number of social media users worldwide from 2010 to 2021 (in billions) https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
2. MediaKix Team. The Top 9 Instagram Stories Statistics That Show Its Massive Influence http://mediakix.com/2017/09/instagram-stories-statistics-changing-social/#gs.12vlro
3. Nikki Canning. 9 Ways To Increase Instagram Engagement in 2019 https://later.com/blog/how-to-increase-instagram-engagement/
4. Sprout Social. Link in Bio https://sproutsocial.com/glossary/link-in-bio/
5. Rachel Sprung. 5 Ways Marketers Can Use Instagram? https://www.socialmediaexaminer.com/5-ways-marketers-can-use-instagram/
6. Official page of Instagram. Why Instagram? https://business.instagram.com/getting-started/#get-a-business-profile